Johnson & Johnson
As an early member of the Global Strategic Design Office, I collaborated with business leadership, R&D, packaging engineers, marketing, external advertising agencies, and local and global manufacturers for the Johnson’s Baby and Clean & Clear portfolio of products across the globe. The brand refresh of the iconic Johnson’s Baby products was particularly challenging, requiring multiple rounds of testing, international manufacturer and business team negotiation, as well as navigating the different production capabilities and category conventions across regions to ensure a globally consistent product.