National Football League
Within a truncated timeline (is there any other kind?), we developed a graphic system for the NFL Draft that was turnkey enough for their internal team to execute across print, signage, out-of-home, digital, and merchandise—but still capturing the vibrance and emotion of the Draft.
Agency: 160over90
Design Direction: Timothy O’Donnell
CD: Kris Blake
ACD/Design: Ben Harrison
Account Director: Indira Morton
Production Design: Ashlyn Neiffer
Key Art
Custom font by Ben Harrison
Brand Guidelines
